I always enjoyed seeing the red nose on the White Stag sign when I was growing up in Portland. The nose was first added in 1959.
When I was young, the sign said “White Stag Sportswear”. From 1997 - 2010, it featured “Made in Oregon”, the name of a local chain of souvenir shops owned by a local Japanese-American businessman, Bill Naito. Since 2010, however, the sign has been owned by the city of Portland and now says “Portland, Oregon: Old Town”.
The sign was designated a historical landmark in 1977.